Technotip.org released a great article with over 60 ways to increase your Twitter followers. The author points out that, while it's important to have a large number of followers, it is important to focus on having quality followers who will engage in active conversation and retweet your posts.
In August, 2010, Convio held a complementary series, "Social Media for Nonprofits: 3 Wednesdays, 3 Webinars to acquire more donors online."
Inclusive with the webinars were tip sheets outlining best practices for nonprofits with Twitter, Facebook, Blogs, and YouTube.
You finally got the go ahead to set up your Twitter account and are ready to start sending tweets. Great! Twitter is a powerful communications tool that will provide you with an additional means of engaging members and giving your media contacts immediate updates on breaking news.