Kim Komando, a tech blogger for USA Today and popular talk radio host specializing in technology and the internet, wrote a column offering five tips to increase your website's searchablility. In the column, she explains search engine optimization (SEO) and ways to help make your site appear not only in more searches but also higher on the search results page.

Many communication efforts fail because they target everyone. In reality, most outreach should target a specific group of people. Make sure you can define the allies you need so that you can focus your message, resources and strategy where it counts.
1. Name your “Wish List”

Message Development