At the True Spin Conference on January 22nd, 2010, I had the opportunity to hear Holly Minch offer advice on how nonprofits can take full advantage of each piece of news coverage and use coverage to increase their visibility to supporters and donors.
Here’s what she had to say…
You finally got the go ahead to set up your Twitter account and are ready to start sending tweets. Great! Twitter is a powerful communications tool that will provide you with an additional means of engaging members and giving your media contacts immediate updates on breaking news.
The attached diagram from Skip Wood at Public News Service is an excellent visual framework of being strategic in the structure and framework of your press releases.
It includes many of the essential aspects including header, paragraphs, bullet points, and the strategic inclusion of additional information.
Key Components to Telling Your Story (and Getting the Press and Public to Listen)...Going to The Dark Side, and Coming Back
Part 2 of 3
Eric Mack, Public News Service
Wednesday July 8th, 1:00- 2:15 Eastern
Wednesday July 22nd, 1:00- 2:15 Eastern
Free Webinar for GMT Members and Users who would like to use the media contact database. Attending a training of this type is required for media database access.
