Should fast beat perfect in your marketing plan? Should you hand over the social media strategy to your interns? If you're not sure - or feel like you’d better find out - learn about the 5 most common social media marketing mistakes from Mike Proulx.
Proulx wrote an article in June for Businessweek online where he explains what he feels are the 5 most common mistakes in company's social media marketing outreach and gives some good examples of the negative consequences.
Read the full article at http://www.businessweek.com/managing/content/jun2010/ca20100617_480316.htm
Mike Proulx leads digital strategy at Hill Holliday, a Boston-based advertising agency. You can read his blog and follow him on Twitter at http://www.mikeproulx.com/.