Live again from Nonprofit Technology Conference (NTC) in Atlanta, Georgia, at "Anantomy of a Video," presented by staff from See3 Communications, Amnesty International, and Felicia Carr of National Parks Conservation Association.

Some good takeaway points for creating your own video:

Every organization has enough money to do a video, and anyone on staff can do a video, with just practice.

People tend to underestimate the time that it takes to watch what you've shot, and edit it,

Create good objectives. A good objective is one to create a communications tool supporters can share (rather than go viral). focus on objectives that make sense around your organizational goals.

Think about who you want to reach. The general public or "the world" are not an audience.

For messaging, think about what messages your audience cares about, right now, as well as the story that you want to be telling.

You must connect the video to other creative projects that you're doing. Develop the video as a part of a cohesive project, rather than a separate project that you just stick in your website where it can fit.

Focus on the story first. The story will be what is carried away by the audience. People shouldn't need to comment on sound or anything techncial, because that should just roll through smoothly and facilitate the message.

African Burial Ground National Monument Virtual Tou, by National Parks Conservation Association